the color XG™

The future generation of permanent hair colour

the color XG™ was developed for the needs of today’s salon professional, fusing together performance and reliability in an easy-to-use system that achieves the results you want every time.

• Micro-molecular technology – requires lower levels of ammonia to open the hair cuticle
• XG DYESMART™ System – allows for maximum penetration, greater colour longevity and predictability
• 78 brilliant shades – unsurpassed grey coverage, rich red series, exceptional highlift series
• Beeswax base with PUREXG Protection System – easy to mix and apply. Beeswax, cottonseed oil and rice milk leave hair shiny and healthy-looking
• Forget the guesswork – the colour you envision is the colour you achieve. Always predictable, always beautiful.