shines XG™

Demi-permanent No Ammonia Color

The future generation of demi-permanent, no-ammonia hair colour

• XG DYESMART™ innovation and beautiful translucency come together for a new generation in no-ammonia, demi-permanent hair colour performance.
• XG DYESMART™ System – allows for maximum colour penetration and predictability. Lasts 4 to 6 weeks and fades on tone
• 41 beautiful, demi-permanent shades – a perfect palette of colour that are perfectly matched to the color XG™
• Versatile – grey blending and coverage, refreshing mid-shaft and ends or toning highlights. Rich, tone-on-tone fashion colour effects. Non-committal colour to expand business. Reviving dull, dry and damaged hair
• High conditioning cream PURE XG – gentle, no-ammonia formula. Contains cottonseed oil and rice milk to leave hair looking and feeling healthy. Easy to mix and apply

Your vision becomes reality with this new, high-conditioning cream formula for brilliant, tone-on-tone results like never before.